Siouxsie Ashmore appointed head of strategic finance at Pulse Cashflow Finance

Head of Strategic Finance appointed at Pulse Cashflow Finance ​

Pulse Cashflow Finance, the specialist funding provider to UK businesses has announced that Siouxsie Ashmore has been promoted to the new role of Head of Strategic Finance with immediate effect.  

The new role has been created in response to the firms’ strategic intent to deliver a range of financial solutions to a wider and more diverse spread of UK Businesses.  As such the firm has developed a new Strategic Finance proposition which will see them targeting larger businesses looking for bespoke funding solutions.  With scalable growth capital of £5m+ available, Pulse Cashflow are confident that business owners will have access to the finance they require to support their whole business operation. 

In addition, Siouxsie has also been appointed to the Board recognising the importance of this proposition to the future of the business.  Reporting to Terry Bond, the firms Risk Director, she will take overall responsibility for managing their strategic finance proposition using her experience to shape and continually develop this new funding proposition – to include all documentation, processes, controls, and deal structuring whilst managing the operational team and the client portfolio ensuring the delivery of highly personal and productive client relationships whilst managing the overall client portfolio risk.   

Siouxsie will also work closely with Martin Bennison the firms’ Sales and Marketing Director to ensure the ambitious growth objectives for this funding solution are achieved. 

Siouxsie brings a wealth of experience managing clients and portfolios within the Invoice Finance arena having spent over two decades with Close Invoice Finance and Bibby Financial Services before joining Pulse Cashflow in the role of Operations Manager. Her promotion reflects the firms commitment to investing in their team and recruiting from within where possible.  As advocaats of this approach, they are proud to support team members who have a desire to develop and build a successful career within the firm.

As Siouxsie commented “I’m delighted to be taking up this new role.  It’s been an exciting two years with a sustained period of investment into the business and their strategic move into tailoring bespoke funding solutions for larger organisations is evidence of this.  It’s an exciting proposition and we have ambitious plans, which I am excited to be able to play a major part in them.  Working with larger firms is more complex and they expect a more personal approach.  At Pulse, we focus on nurturing long lasting client relationships through excellent service, and this is evident across our portfolio.  I am passionate about working closely with these clients to understand their evolving expectations and delivering solutions that meet their objectives.”  

With the full support of their parent – Cubitt Trade Holdings - Pulse Cashflow have been pursuing an ambitious growth strategy which has seen them expand their range of solutions to incorporate Invoice Discounting and Trade Finance to complement their Invoice Finance solution.  They have also invested in the latest technology to ensure clients can access vital funds quicker and easier than ever before. The firm is committed to ensuring that UK businesses can access the flexible and transparent funding solutions they need to support their business growth.  With a wide range of scalable funding solutions available, businesses can be confident that they have access to the funds they need to grow alongside the continuing support of their funder.

As Toni Dare, Managing Director at Pulse Cashflow Finance concluded: “We are increasingly gaining access to businesses who are looking for bespoke financial solutions to work across their operations.  Our experience and expertise in understanding how businesses work and our highly personal approach is ideal in these scenarios as we work together to deliver an effective solution to help these firms bring their strategies to life. The creation of this new role and Siouxsie’s promotion demonstrates our commitment to supporting these businesses and her passion for delivering excellence in client service will be instrumental in growing and maintaining this important portfolio of clients”.

If you are interested in finding out more about this exciting proposition, contact Martin Bennison on 07834 524 380.

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